How can your employee giving program help to make your workplace one that attracts, engages and retains the best talent?
Are you an employer of choice? Here are 3 ways to find out.
As an HR leader, you understand how important corporate social responsibility (CSR) is to an organisation. More and more, companies are approaching their philanthropic potential with the same professionalism and vigour required for other business critical areas. Employee expectations have dramatically increased since the days where having sporadic volunteer events or ad hoc fundraising activities was acceptable. Now, having a great employee giving program can mean the difference between being a company people want to work for – and one they don’t. Here are three ways to find out if you’re an employer of choice:
1. Staff know you care
When it comes to corporate social responsbility, you’ll have a program that resonates with the majority of your employees – and gives you a competitive advantage at the recruitment level. People want to work for the good guys. An organisation’s commitment to social responsibility activities is a critical factor in attracting and retaining high quality employees. Net Impact research found that 35% of workers would take a 15% pay cut to work for a company committed to social responsibility, and 58% would take a 15% pay cut to work for an organisation with values that reflected their own . Having a well-thought-out employee giving program shows your company cares not only about the community, but about its employees too. And, you will reap the rewards of a more engaged and loyal team.
2. Your employee giving program is instrumental in recruiting top talent
Your philanthropic pedigree will absolutely give you the edge when it comes to recruiting and retaining talent. According to the 2017 Deloitte Millennial Survey, millennials feel they can exert more influence on the world’s biggest problems via the workplace – a feeling that is particularly strong during times of political uncertainty.
It’s not only millennials choosing purpose over paychecks, however. No matter the role, a strong employee giving program can set your company apart from other organisations early on in the recruitment process. Plus, providing staff with the opportunity to give back to the community – through donating, volunteering or fundraising, for example – has been shown to boost employee engagement and retention.
3. You have a seamlessly integrated employee giving program
Where many organisations could do better in corporate giving, is in the software they choose: employees find the process of giving cumbersome and difficult and therefore do not dedicate as much time as they would like to the program.
The right software can radically change this behaviour. Catalyser’s bespoke software is adaptable so it can best integrate with your company’s existing technology environment and give your staff a giving experience that is simple and satisfying.
Aivee Robinson, co-founder of Catalyser says tailoring an employee giving program that suits staff and makes it easy for them to give, is crucial. “When you feel supported, when an employee feels that their charitable activity is backed by their employer, that’s a powerful message which will grow their engagement and motivate them to give more,” she says.