Needs some fresh ideas for your giving program? Here are four practical strategies you can implement in your workplace, right now.
Employee giving has such a positive impact on work culture that, from an HR perspective, encouraging more giving and better engagement with charity programs, is a no-brainer.
A meaningful culture of giving in the workplace fosters a sense of purpose in staff and connects workers to their place of employment in an intangible way that is difficult to quantify.
Research also shows that staff who participate in giving programs tend to be more loyal to their company. So, what are the best ways to incentivise employees to keep giving?
1. Friendly competition.
Create good-natured competition between staff, setting group or company-wide goals to achieve. One of Catalyser’s clients facilitated a competitive running challenge among its employees and the staff members were able to raise $140,000 in three weeks for a social welfare organisation. Employees become so emotionally invested in seeing their team win that donations were driven upwards day after day. The campaign created a palpable buzz around the office, encouraging people to keep coming back to add to their previous donations.
2. Be creative.
Add a charity “call to arms” element to regular employee engagement activities. For example, one of Catalyser’s clients used their regular staff trivia night to raise money for a family support charity, and raised close to $60,000 on the night, just as a one-off event. Allowing employees to use payroll giving to donate on the night maximised participation.
3. Make a match.
Donation matching is perhaps the most effective way of engaging employees in giving activities, and demonstrating corporate support for their hard work and financial contribution. If your company isn’t able to offer dollar-for-dollar donation matching, there are still creative ways to use matching. For example, you could match donations dollar-for-dollar until a certain ceiling is reached, say $1000, to get a campaign off to a strong start. Or you could promise to throw in a bonus amount from the company once donations hit $5000, or you could match up to $50 per person to encourage all staff to participate. There are many inventive ways to show employees your company is just as engaged with employee giving as they are.
4. Set targets.
Set targets that have a tangible social impact, as opposed to aiming to reach a particular amount in donations. For example, you could incentivise employees by saying that this Christmas, you want to provide hot meals and a special toy for 50 children from disadvantaged backgrounds. Using what is known as an “impact handle” is a more effective way to communicate goals, as opposed to just naming dollar totals and leaving it at that. The more visual, and detailed the “impact handle” is, the better. This brings the value of donations to life for your employees and helps them to engage with the cause their supporting.