The power of a company committing to dollar match employee donations can not be underestimated. No matter how small, it shows you back your team.
Company matching is when an organisation matches its employee contributions to a cause, usually dollar-for-dollar. As well as doubling the amount your company donates, matching is a great way to inspire giving among your staff: an employee can give as little as $10, and know that their chosen cause is actually receiving $20.
Double the donation
Company matching is a great way for small organisations to double their impact when first embarking on an employee giving program – while for large enterprises, doubling their impact can make a considerable difference to the causes they support.
Co-founder of Catalyser, Aivee Robinson, says employer matching shows your employees that you are putting your money where your mouth is. “Together, you can double the value for the charity,” she says.
If you can’t match dollar-for-dollar, support creatively
Some companies will not be able to match employee donations dollar-for-dollar – for financial reasons or otherwise. But they can still show their support to employees in other ways.
Setting up a unique employee giving program means you can tailor it to suit your company’s individual corporate giving goals. Depending on the size of your organisation, your company may offer to match the first 100 employee contributions, for example – or match the first $1000 donated. US-company Disney matches up to $15,000 per person in individual contributions each year.
It doesn’t even have to be monetary: one of Catalyser’s government clients provides small gifts to staff to incentivise top donors and reward what it calls ‘internal champions’.
The key really is to show support to your employees and if that means showing it in other ways aside from doubling down on donations, you’ll still find you can achieve powerful outcomes.
Game, set, match
Charitable matching is a win-win-win. Firstly, it benefits the cause, secondly, the employee (who feels supported) and last but not least, the employer – who benefits from increased employee engagement. And research shows engaged employees are more focused, profitable, and likely to stick around. So, what are you waiting for? Let’s get started!